The phenomenon of funeral home marketing remains one of the most important aspects of business development in the modern funeral service industry. As with any business, there is always the need to be responsive to the changes in consumer trends and costs and incorporate new technologies, among others. Marketing does not only make funeral homes appear to advertise and sell their services but also ensures that they establish credibility with potential customers, explain to the consumers why they should hire their services, and thus expand. Below are the foundational elements of funeral home marketing and how the strategy plays a significant role in the business.